Coca-Cola

No price rollbacks. Coca-Cola says high prices are here to stay.

Eric Gardner 1 min read
No price rollbacks. Coca-Cola says high prices are here to stay.
Photo by Mahbod Akhzami / Unsplash

Coca-Cola management reported the company’s second quarter 2022 results this morning. The Atlanta-based sparkling beverage company grew organic revenue by 16% compared to the same quarter the year before. Management said that price/mix actions caused 12% of the growth—and attributed more than half of that to mix changes. Consumers are migrating towards higher-margin products post-COVID, including smaller package sizes.

The company has utilized RGM to manage inflation. Management reported that the comparable operating margin dropped 1.7% to 30.7%. Despite the slight decline, it’s still 10% higher than the average non-alcoholic beverage company. CEO James Quincy mentioned that the company has tried to pass on all commodity increases to consumers, but it has scheduled price increases to lag inflation.

The hidden check against inflation at Coca-Cola

Unlike other CPG companies, Coca-Cola’s distribution system is somewhat of a check against inflation. For bottled products, Coca-Cola sells syrup to bottling partners, who then sell finished goods to retailers. Cost increases will be absorbed by the bottlers first. That means there is a group with significant bargaining power to push back against greed-inflation.

Read the full story

Sign up now to read the full story and get access to all posts for subscribers only.

Subscribe
Already have an account? Sign in

The Slotting Fee

The business, politics and technology behind the things we buy every day.

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to The Slotting Fee.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.