A look at Strategic Revenue Management at General Mills
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Underneath the supply chain headlines, General Mills has built one of the more sophisticated analytical engines in American business. Last month the company behind Coco Puffs and Bisquik reported $660 million in third-quarter profit, an increase of 11% from the previous year. Compared to pre-pandemic levels, General Mills experienced a 6% growth in net sales. Perhaps the most impressive part of the achievement is that profit growth was accomplished while selling fewer products.
A look at Strategic Revenue Management at General Mills
A look at Strategic Revenue Management at…
A look at Strategic Revenue Management at General Mills
Underneath the supply chain headlines, General Mills has built one of the more sophisticated analytical engines in American business. Last month the company behind Coco Puffs and Bisquik reported $660 million in third-quarter profit, an increase of 11% from the previous year. Compared to pre-pandemic levels, General Mills experienced a 6% growth in net sales. Perhaps the most impressive part of the achievement is that profit growth was accomplished while selling fewer products.