All the exciting RGM work at Coca-Cola is happening internationally
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The COVID-19 recovery has been good for Coca-Cola. Globally, last quarter the sparkling beverage giant saw net revenues expand 16% to $10.5 billion. Organic revenue (acquisitions/divestitures taken out) slightly outpaced overall growth, nearing 18%. Active in hundreds of international markets, Coke has maintained operating margins above 31% via price increases, advanced revenue growth management (RGM), and commodity hedges. Management signaled that the firm may continue to raise prices despite mid-single-digit commodity inflation. Their position is that it’s better to lose some consumers through high prices than to enter a “recession being behind the curve.”
All the exciting RGM work at Coca-Cola is happening internationally
All the exciting RGM work at Coca-Cola is…
All the exciting RGM work at Coca-Cola is happening internationally
The COVID-19 recovery has been good for Coca-Cola. Globally, last quarter the sparkling beverage giant saw net revenues expand 16% to $10.5 billion. Organic revenue (acquisitions/divestitures taken out) slightly outpaced overall growth, nearing 18%. Active in hundreds of international markets, Coke has maintained operating margins above 31% via price increases, advanced revenue growth management (RGM), and commodity hedges. Management signaled that the firm may continue to raise prices despite mid-single-digit commodity inflation. Their position is that it’s better to lose some consumers through high prices than to enter a “recession being behind the curve.”