Brand Licensing - Incremental or transformational growth?
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Over at FoodDive, Megan Poinski published an article about how Coronavirus ignited Kraft-Heinz’s interest in brand licensing. “Many consumers have returned to some of those pantry staples that we’ve had in our portfolio during this pandemic, and it’s reminding them of their love for a lot of the Kraft Heinz brands,” Christopher Urban, Kraft Heinz’s vice president of global strategic capabilities, said at a virtual licensing conference on Monday. “And we see this in our data. We’ve seen significant increases in household penetration across many of our brands over the past few months. In some cases on some of the brands, we are seeing record high numbers. And I think this increase in household penetration just makes the brands even more relevant to the consumer.”
Brand Licensing - Incremental or transformational growth?
Brand Licensing - Incremental or…
Brand Licensing - Incremental or transformational growth?
Over at FoodDive, Megan Poinski published an article about how Coronavirus ignited Kraft-Heinz’s interest in brand licensing. “Many consumers have returned to some of those pantry staples that we’ve had in our portfolio during this pandemic, and it’s reminding them of their love for a lot of the Kraft Heinz brands,” Christopher Urban, Kraft Heinz’s vice president of global strategic capabilities, said at a virtual licensing conference on Monday. “And we see this in our data. We’ve seen significant increases in household penetration across many of our brands over the past few months. In some cases on some of the brands, we are seeing record high numbers. And I think this increase in household penetration just makes the brands even more relevant to the consumer.”