Brand positioning is the foundation of consumer goods strategy
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Think about the last time you went grocery shopping. Imagine for a second that ketchup was on your list. When you were staring at the shelves, did you decide to buy the store brand? Did you immediately throw a bottle of Heinz into your cart? If you went with Heinz, did you grab the original or the new no-sugar option? Plastic bottle or glass? These are all aspects of brand positioning.
Brand positioning is the foundation of consumer goods strategy
Brand positioning is the foundation of…
Brand positioning is the foundation of consumer goods strategy
Think about the last time you went grocery shopping. Imagine for a second that ketchup was on your list. When you were staring at the shelves, did you decide to buy the store brand? Did you immediately throw a bottle of Heinz into your cart? If you went with Heinz, did you grab the original or the new no-sugar option? Plastic bottle or glass? These are all aspects of brand positioning.