Constellation Brands pushes back against aggressive beer price hikes
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Leadership at Constellation Brands pushed back against instituting aggressive beer price hikes, arguing that future customer loyalty was more valuable to the company than a short-term profit boost. The New York based company, which maintains a de facto monopoly on Mexican beer imports to supplement its established wine portfolio, announced it would implement a 1-2% price increase on its beer portfolio. The increase would combat “mid to high single-digit” inflation across key inputs like wood pallets, metal, and corn. “It’s our view that this is not the time to try to put extra burden out on one of the critical things that many people have in their basket, which happens to be our beers,” CEO
Constellation Brands pushes back against aggressive beer price hikes
Constellation Brands pushes back against…
Constellation Brands pushes back against aggressive beer price hikes
Leadership at Constellation Brands pushed back against instituting aggressive beer price hikes, arguing that future customer loyalty was more valuable to the company than a short-term profit boost. The New York based company, which maintains a de facto monopoly on Mexican beer imports to supplement its established wine portfolio, announced it would implement a 1-2% price increase on its beer portfolio. The increase would combat “mid to high single-digit” inflation across key inputs like wood pallets, metal, and corn. “It’s our view that this is not the time to try to put extra burden out on one of the critical things that many people have in their basket, which happens to be our beers,” CEO