Counterfeit products on Amazon is harming CPG innovation
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Combatting counterfeit products on Amazon is one of the most significant issues facing brands today. According to a Gartner-L2 study, 1/3 of all reviews for products listed by third-party sellers contain the words “fake” or “counterfeit.” Marker recently ran an interesting article on S’well,
Counterfeit products on Amazon is harming CPG innovation
Counterfeit products on Amazon is harming CPG…
Counterfeit products on Amazon is harming CPG innovation
Combatting counterfeit products on Amazon is one of the most significant issues facing brands today. According to a Gartner-L2 study, 1/3 of all reviews for products listed by third-party sellers contain the words “fake” or “counterfeit.” Marker recently ran an interesting article on S’well,