CPG Innovation: Why New Benefits Aren't Going to Save Gum
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Innovation is a somewhat nebulous concept in the consumer packaged goods (CPG) industry. Every company will claim innovation is a priority, but very few are good at it. In fact, I would say that most CPG companies are terrible at it. From the WSJ Gum makers are mixing everything from vitamins to candy into their recipes to give customers more incentives to pick up a pack.
CPG Innovation: Why New Benefits Aren't Going to Save Gum
CPG Innovation: Why New Benefits Aren't Going…
CPG Innovation: Why New Benefits Aren't Going to Save Gum
Innovation is a somewhat nebulous concept in the consumer packaged goods (CPG) industry. Every company will claim innovation is a priority, but very few are good at it. In fact, I would say that most CPG companies are terrible at it. From the WSJ Gum makers are mixing everything from vitamins to candy into their recipes to give customers more incentives to pick up a pack.