Foodservice Distributors and CPG – COVID, concentration, and what it means for CPG companies
www.slottingfee.com
Foodservice is a different animal than traditional CPG retail. In traditional retail, CPG manufacturers sell goods to retailers, who then sell goods to consumers. CPG companies generate bargaining power through strong brands and horizontal acquisitions. The stronger your brand is, and the more strong brands you own, the more you can dictate pricing.
Foodservice Distributors and CPG – COVID, concentration, and what it means for CPG companies
Foodservice Distributors and CPG – COVID…
Foodservice Distributors and CPG – COVID, concentration, and what it means for CPG companies
Foodservice is a different animal than traditional CPG retail. In traditional retail, CPG manufacturers sell goods to retailers, who then sell goods to consumers. CPG companies generate bargaining power through strong brands and horizontal acquisitions. The stronger your brand is, and the more strong brands you own, the more you can dictate pricing.