Despite a decrease in Trade spending, Procter and Gamble saw another successful quarter fueled primarily by COVID-19 related buying patterns. Organic sales increased 8 percent, with all top 10 global categories seeing growth. The Homecare category, which includes cleaning brands like Cascade, Dawn, and Swifter, grew by 30 percent. Oral and Family Care, headlined by mainstays Crest and Bounty rose double digits. E-Commerce grew at a rate of 50% and now accounts for nearly 20% of its total sales–more than Walmart.
Procter and Gamble looks for a Trade Reset
Procter and Gamble looks for a Trade Reset
Procter and Gamble looks for a Trade Reset
Despite a decrease in Trade spending, Procter and Gamble saw another successful quarter fueled primarily by COVID-19 related buying patterns. Organic sales increased 8 percent, with all top 10 global categories seeing growth. The Homecare category, which includes cleaning brands like Cascade, Dawn, and Swifter, grew by 30 percent. Oral and Family Care, headlined by mainstays Crest and Bounty rose double digits. E-Commerce grew at a rate of 50% and now accounts for nearly 20% of its total sales–more than Walmart.