Retail Pricing, Fair Trade Laws, and the Rise of Walmart
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Today, retail pricing, the price you see in stores, is determined by Retailers—not Manufacturers. For example, if you go to Kroger for a 12-pack of Sprite, the price you pay isn’t set by Coca-Cola—it’s set by Kroger. This wasn’t always the case. In the past, it was legal for manufacturers to determine retail pricing. Often times, manufacturers offered a lowest acceptable retail price—and it was small retailers who pushed for that ability. Here’s the quick story about how that happened.
Retail Pricing, Fair Trade Laws, and the Rise of Walmart
Retail Pricing, Fair Trade Laws, and the Rise…
Retail Pricing, Fair Trade Laws, and the Rise of Walmart
Today, retail pricing, the price you see in stores, is determined by Retailers—not Manufacturers. For example, if you go to Kroger for a 12-pack of Sprite, the price you pay isn’t set by Coca-Cola—it’s set by Kroger. This wasn’t always the case. In the past, it was legal for manufacturers to determine retail pricing. Often times, manufacturers offered a lowest acceptable retail price—and it was small retailers who pushed for that ability. Here’s the quick story about how that happened.