Why Influencer Marketing may be more Dollar Store than QVC
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Influencer marketing is a big business. Business Insider estimates that by 2022, brands will spend up to $15 billion on influencers pitching their products. In most respects, the United States is lagging behind China in its reach and impact. Bloomberg recently published an article on Huang Wei, China’s dominant live online shopping influencer. She’s expanded from blogs and Instagram posts, to livestreaming.
Why Influencer Marketing may be more Dollar Store than QVC
Why Influencer Marketing may be more Dollar…
Why Influencer Marketing may be more Dollar Store than QVC
Influencer marketing is a big business. Business Insider estimates that by 2022, brands will spend up to $15 billion on influencers pitching their products. In most respects, the United States is lagging behind China in its reach and impact. Bloomberg recently published an article on Huang Wei, China’s dominant live online shopping influencer. She’s expanded from blogs and Instagram posts, to livestreaming.