Coca-Cola

Coca-Cola

The Coca-Cola Company is an iconic Atlanta-based manufacturer of carbonated beverages. The company's brands include Coca-Cola, Diet Coke, Sprite and Fanta. Due to a poor business decision at the start of the 20th century, Coca-Cola does not own its bottling operation. Instead, the company produces syrup (that it sells to bottlers) and markets the brand to end users. Coca-Cola is considered one of the world's most valuable brands.

4 posts

No price rollbacks. Coca-Cola says high prices are here to stay.

Coca-Cola

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No price rollbacks. Coca-Cola says high prices are here to stay.

Coca-Cola management reported the company’s second quarter 2022 results this morning. The Atlanta-based sparkling beverage company grew organic revenue

Eric Gardner Jul 26, 2022 1 min read

All the exciting RGM work at Coca-Cola is happening internationally

Coca-Cola

All the exciting RGM work at Coca-Cola is happening internationally

The COVID-19 recovery has been good for Coca-Cola. Globally, last quarter the sparkling beverage giant saw net revenues expand 16%

Eric Gardner Apr 27, 2022 2 min read

The Coca-Cola Bottler Strategy and Eat Just Inc.

Coca-Cola

The Coca-Cola Bottler Strategy and Eat Just Inc.

One of the goals of this website is to illuminate the context surrounding different business strategies throughout history. A lot

Eric Gardner Jun 15, 2020 5 min read

Revenue Growth Management: Coca-Cola profit rises investment pays off

Coca-Cola

Revenue Growth Management: Coca-Cola profit rises investment pays off

Coke announced it achieved or exceeded revenue and profits expectations for 2019. This came in stark contrast to 2017 when

Eric Gardner Feb 3, 2020 3 min read

The Slotting Fee

The business, politics and technology behind the things we buy every day.