Constellation Brands pushes back against aggressive beer price hikes
Leadership at Constellation Brands pushed back against instituting aggressive beer price hikes, arguing that future customer loyalty was more valuable
2 min read
Constellation Brands is a premium alcohol manufacturer and marketer. The company is located in New York and has a near monopoly of the Mexican beer market in America. It owns Modelo, Corona and Pacifo. Its strong brands and marketing ability enables the company to earn gross margins of above 50%.2 posts
The business, politics and technology behind the things we buy every day.