
Dollar General Reinvented itself in 2022. Now management waits for the results.
Dollar General completed its expansion into home goods and fresh. Now it's heading to the suburbs.
3 min read
Dollar General is America's fastest-growing retail store. In 2015 it became the largest pure pay "dollar store" when it acquired Family Dollar. As of 2022, the Tennessee-based company exceeds annual revenue $34 billion a year. Despite marketing itself as a dollar store, the company's operating margins regularly near 10% and are partially achieved through its real estate strategy. Management locates bare-bones stores in impoverished areas--allowing it to minimize real estate and labor costs.
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