General Mills

General Mills

General Mills is one of America's largest and most successful consumer goods companies. The company began as a flour miller and primarily focuses on cereals, snacks, and baking goods. General Mills brands include Pillsbury, Cheerios, Annie's and Natural Valley. Annual revenues exceed $18 billion its legacy of quality and innovation allows the company to earn gross margins of 35% regularly.

4 posts

General Mills boosts sales guidance after seeing favorable elasticities

General Mills

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General Mills boosts sales guidance after seeing favorable elasticities

Despite rising prices, the maker of Cheerios, Wheaties, and Cinnamon Toast Crunch is keeping most consumers happy.

Eric Gardner Sep 27, 2022 2 min read

A look at Strategic Revenue Management at General Mills

General Mills

A look at Strategic Revenue Management at General Mills

Underneath the supply chain headlines, General Mills has built one of the more sophisticated analytical engines in American business. Last

Eric Gardner Apr 23, 2022 3 min read

General Mills to use pricing power to maintain margins in 2022.

General Mills

General Mills to use pricing power to maintain margins in 2022.

General Mills had a fairly good quarter, continuing a string of success that most branded consumer goods companies have had

Eric Gardner Dec 28, 2021 3 min read

General Mills: From foodservice to retail, the impact of coronavirus

General Mills

General Mills: From foodservice to retail, the impact of coronavirus

In the age of coronavirus, American consumer product companies, like General Mills, are working overtime to ensure that people stay

Eric Gardner Mar 28, 2020 3 min read

The Slotting Fee

The business, politics and technology behind the things we buy every day.