General Mills

General Mills

General Mills is one of America's largest and most successful consumer goods companies. The company began as a flour miller and primarily focuses on cereals, snacks, and baking goods. General Mills brands include Pillsbury, Cheerios, Annie's and Natural Valley. Annual revenues exceed $18 billion its legacy of quality and innovation allows the company to earn gross margins of 35% regularly.

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The Slotting Fee

The business, politics and technology behind the things we buy every day.

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