Keurig Dr. Pepper's Strategy - Route to Market
The recent Keurig Dr. Pepper (KDP) earnings call focused on the popular industry topics of late: Supply chain disruptions, commodity
3 min read
Keurig Dr Pepper is an American coffee and soft drink manufacturer. A result of multiple mergers, the Massachusetts-based company owns popular brands Dr. Pepper, Snapple, Keurig and 7-Up. The company owns and manages a single-serve coffee platform and generates income from coffee and licensing the technology. The company's soft drinks do not compete directly with major competitors, allowing it to leverage its DSD network as a profit center. It earns around $12 billion in revenue each year.1 post
The business, politics and technology behind the things we buy every day.