P&G sees volumes decline, but is still committed to innovation
P&G hopes efficiencies and innovation can offset significant volume declines after two years of price increases.
2 min read
Procter and Gamble
Procter and Gamble (P&G) is a Cincinnati based consumer packaged goods company. With keystone brands Tide, Pampers, and Tampax, P&G holds near monopoly positions in most CPG categories it competes in. Procter and Gamble is widely considered one of the forerunners in the consumer goods industry and uses a mixture of brand management, innovation and operational excellence to deliver annual revenue of $80 billion with gross margins nearing 50%.
7 posts
The Optimization Imperative: Understanding Procter & Gamble's New Strategy
P&G's new strategy could genuinely transform the consumer goods industry. They might pull it off.
6 min read
Procter and Gamble
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Despite slowing sales, Trade Promotion Optimization has P&G looking good
Management just lowered the company's annual sales forecast. But don't worry, management's comments on TPO show the giant is in good shape.
4 min read
Operations and Pricing - What we can learn from the recent P&G price increase
Procter & Gamble announced it would raise prices across its portfolio. P&G, which owns over 20 different billion-dollar brands, including
3 min read
Procter and Gamble looks for a Trade Reset
Despite a decrease in Trade spending, Procter and Gamble saw another successful quarter fueled primarily by COVID-19 related buying patterns.
5 min read
E-commerce and the battle for shaving
On October 20, 2020, Proctor Gamble held its’ 2021 Q1 earnings call with financial analysts. Overall, like many CPG companies,
4 min read
P&G to buy Billie. It may work, but not for the reason you think
In early January, P&G announced plans to buy Billie, a subscription-based, direct-to-consumer brand focused on women razors. Female razors
3 min read