P&G sees volumes decline, but is still committed to innovation
P&G hopes efficiencies and innovation can offset significant volume declines after two years of price increases.
2 min read
Procter and Gamble (P&G) is a Cincinnati based consumer packaged goods company. With keystone brands Tide, Pampers, and Tampax, P&G holds near monopoly positions in most CPG categories it competes in. Procter and Gamble is widely considered one of the forerunners in the consumer goods industry and uses a mixture of brand management, innovation and operational excellence to deliver annual revenue of $80 billion with gross margins nearing 50%.7 posts
The business, politics and technology behind the things we buy every day.