The Slotting Fee

The Slotting Fee

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The Slotting Fee
The Slotting Fee
Despite higher prices Mondelez, the maker of Oreos, is the rare CPG company selling more.
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Despite higher prices Mondelez, the maker of…

Eric Gardner
Feb 6, 2023

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The Slotting Fee
The Slotting Fee
Despite higher prices Mondelez, the maker of Oreos, is the rare CPG company selling more.
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Mondelez is armed with super-strong brands in two categories. It’s all thanks to great execution of a 2018 strategy.

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