Kroger, America’s largest pure-play grocer, reported another consistent quarter. For its first quarter of 2022, the firm matched the previous year’s 4.1% percent sales growth while increasing operating margins. The big news is the composition of the company’s sales. For the first time in the pandemic era, private label led the way. According to management, sales of Kroger’s own brands increased by 6.3%–outpacing all national brands.
Kroger and the return of private label
Kroger and the return of private label
Kroger and the return of private label
Kroger, America’s largest pure-play grocer, reported another consistent quarter. For its first quarter of 2022, the firm matched the previous year’s 4.1% percent sales growth while increasing operating margins. The big news is the composition of the company’s sales. For the first time in the pandemic era, private label led the way. According to management, sales of Kroger’s own brands increased by 6.3%–outpacing all national brands.