In 2017, Amazon made a fateful decision. It quit being a retailer who happened to sell online and became a retail media network. Previously, Amazon’s retail model was simple. Users searched for what they were looking for, and its algorithm delivered the relevant results to purchase. The process was fairly neutral—derived from a straightforward algorithm based on customer reviews. A better product and solid merchandising meant more sales.
Retail Media Networks and Slotting Fees
Retail Media Networks and Slotting Fees
Retail Media Networks and Slotting Fees
In 2017, Amazon made a fateful decision. It quit being a retailer who happened to sell online and became a retail media network. Previously, Amazon’s retail model was simple. Users searched for what they were looking for, and its algorithm delivered the relevant results to purchase. The process was fairly neutral—derived from a straightforward algorithm based on customer reviews. A better product and solid merchandising meant more sales.